I get concerned when I hear someone say they just want to keep their business “under the radar”. The only good reason for that is if you are so successful that you don’t want big competitors to find out and target you. Then again, if you’re that successful you are, by definition, not under the radar!This is one of those things people say to keep themselves small. It means they don’t have to think about the hard yards of marketing. They’ll never fail because they’ll never put themselves to the test. The only people who will find them will be those diligent enough to have tracked them down or lucky enough stumble across them. By definition (again), these people are fully qualified prospects, so the owners don’t run the risk of having to sell (ew!) or rejection.They also don’t have to do the hard work of thinking about:

• Which segments are we trying to appeal to?
• What’s our value proposition to that segment?
• How do we reach that segment?
• What do we say to that segment to arouse their interest?
• How do we take them from lead to prospect to sale as effectively and efficiently as possible?

In aviation terms, flying under the radar is dangerous because the plane is flying so fast and so close to the ground.In business terms, under the radar is just about the most comfortable (and slowest) place to be.How is your business performing? Take our Naked Business Benchmark to find out. This confidential in-depth assessment benchmarks your key performance indicators - highlighting where you excel and areas for improvement. Use the coupon code 'drmikesblog' to get your FREE Naked Business Benchmark ($195 value). Valid if used within 48 hours.