Welcome to Business Leader Breakthroughs Minisode Series. Every Friday, we will post a shorter version of a popular previous episode so you get all the best bits in half the time. This weeks episode is about the competitive tripod- choosing 1 of 3 areas of your business to focus in on, and excel at.

Mike and Ryan discuss the competitive tripod - a framework to help you get clear on what you need to be great at to differentiate your offer in the market. Every business needs to think about their price, their product and their customer experience, but SMART businesses go deeper and think about which one will be the main focus. When you focus on beating the market in one area, and then meeting the market in the other two, you’ll set yourself apart from your competitors and it'll make running your business a whole lot easier.

Links

• View and download the model here

• Listen to the full episode here