[EP 19] - The Competitive Tripod
In this podcast Mike and Ryan discuss the competitive tripod - a framework to help you get clear on what you need to be great at to differentiate your offer. When you focus on meeting the market in two areas and beating the market in one area, you’ll set yourself apart from your competitors.
You’ll hear examples of organisations that have been successful by focusing on one of the differentiators and those who have missed the mark because they’ve tried to be all things to all people.
Mike and Ryan provide a good starting point for those who aren’t sure of their direction, what they want to famous for.
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