Posts in general
Are you living your CV or your eulogy?

What changes is our ambition, and that is underpinned by what we value as important. There’s a lovely book I read years ago called “Rules for Aging” by Roger Rosenblatt. Rule 1 states: it doesn’t matter, it really doesn’t. I think most of us would say that our preoccupations change as we ease into our 50s.  My version is “there’s not much that matters, but what matters matters a lot”.

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Breaking through the podcast scene

The Breakthrough Company has decided to enter the podcast industry and armed with 700,001st mover advantage we aim to disrupt the industry.

You might well ask why we’re entering this space when it’s going to be so hard to compete with the 7000 that have an average download of 35,000 per episode.

Because we’re not seeking to be in the top 1%. We’re aiming to be in the top 10%, with an average of 1100 downloads.

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