Comfort zones are okay if you need a rest. Actually, that’s a bit snide. You should harvest what you’ve sown, get the benefits of the expertise and momentum you’ve created, leverage your expertise. In fact, you should spend 95% of your time and attention focusing on doing what you know and do well, as opposed to spending most of your time flitting about like a blue-arsed fly. But to create a better and different result – to grow – you need to spend some time being uncomfortable.
Read MoreThe subtle variation on that is the story of the Vikings. When they invaded a new land (by the way, I loved Norsemen on Netflix, outrageously funny in a very Nordic way), they would burn their boats on the beach. This meant the only way they could get home was to pillage and colonize the territory so that they could build replacements. They added a little twist by taking their firstborn so that the only way the children would see their mothers again was if they were successful with said pillage.
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