[EP 27] How to be as Good at Marketing as you are at Product
Being good at product isn’t enough, you need to be great at marketing too for your business to be successful. In this podcast episode, Mike and Ryan discuss the power of having clear principles. They talk about how crucial it is to have clearly defined values, and the importance of keeping these principles alive and exercised by every member of the team. They share the principles we have at the Breakthrough Co around our marketing, and give examples on how having these principles and coming back to them every meeting have impacted the company.
The Breakthrough marketing principles as discussed in the podcast are the following:
Be as good at marketing as we are at product
No one-shot wonders
Plan every campaign
Building our tribe
What is the problem or result
Building momentum through focus
Get it done then get it better
Authenticity
Their challenge to you: the next time your team meets, have a discussion around what your principles are, and then reference them every week.What are your organisation’s principles? Do you keep coming back to them in your meetings? Feel free to share your principles with us in the comments, or ask for feedback from Mike and Ryan!
Links
Where else you can find us
Website: https://thebreakthrough.co
LinkedIn: http://www.linkedin.com/company/the-breakthrough-company
Facebook: https://www.facebook.com/thebreakthroughco/
Podcast: https://thebreakthrough.co/podcast/
Blogs: https://thebreakthrough.co/blog/
YouTube: https://www.youtube.com/thebreakthroughco
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