[MINISODE EP 19] Is Your Marketing Should be as Good as Your Product?
Welcome to Business Leader Breakthroughs Minisode Series. Every second Tuesday, we will post a shorter version of a popular previous episode so you get all the best bits in half the time. This weeks episode is about why marketing is so important, and that it should be just as good as the product you are selling.
Being good at product isn’t enough, you need to be great at marketing too for your business to be successful. In this podcast episode, Mike and Ryan discuss the power of having clear principles. They share the principles we have at the Breakthrough Co around our marketing, and give examples on how having these principles and coming back to them every meeting have positively impacted the company.
The Marketing Principles discussed in the podcast are the following:
Be as good at marketing as we are at product
No one-shot wonders
Plan every campaign
Building our tribe
What is the problem or result
Building momentum through focus
Get it done then get it better
Authenticity
Where else you can find us
Website: https://thebreakthrough.co
LinkedIn: http://www.linkedin.com/company/the-breakthrough-company
Facebook: https://www.facebook.com/thebreakthroughco/
Podcast: https://thebreakthrough.co/podcast/
Blogs: https://thebreakthrough.co/blog/
YouTube: https://www.youtube.com/thebreakthroughco